Social Media

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What is Social Media

What is Social Media

What is Social Media. Social media refers to websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time. Most people define social media as apps on their smartphone or tablet, but the truth is, this communication tool started with computers. This misconception stems from the fact that most social media users access their tools via apps.

The ability to share photos, opinions, events, etc in real-time has transformed the way we live and, also, the way we do business. Retailers who engage social media as an integral part of their marketing strategy usually see measurable results. But the key to successful social media is to not treat it like an extra appendage but to treat it with the same care, respect, and attention you do all of your marketing efforts.

You Must Be Active on Social Media

One of the biggest mistakes retailers make is to open up accounts on every social media platform they think is relevant and then leave them alone with no activity. Having an account with any of the social media platforms does not mean your business is into social media any more than owning golf clubs makes you ready for the PGA.

In fact, social media users are turned off by the retailer who opens accounts and does not engage with clients and the public and consequently become labeled a pretender.The reality is, it is better to not have a social media icon on your website if you are not going to actively engage with it—and actively means on a daily basis

Images Are Key

Another thing to conside is that the most commonly-shared content on social media is an image. So, always include an image with your posts. This will dramatically increase your chances that one of your followers will share the post with their network. While building up a large network of followers is great, ultimately what you want is to have your followers—no matter how many you have—share what you’re posting with their network, and those people will share your post with their followers, and so on.
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Making Promotional Video

Making Promotional Video

Making Promotional Video. Your customers love video! So get ahead of your competitors by making a promo video. Differentiate your business and captivate viewers with impressive animated text, colorful graphics, and strong calls to action.

Promoting your business with dynamic and memorable promo videos leads to more sales and brand awareness.

With imageXploria, you can create your ideal promotional video for your marketing campaigns to advertise your products or services.


Where to share your promo videos



There are a number of ways to connect with your audience, but video ads might be the most effective when it comes to finding new leads. Post a video that introduces your brand and get customers into your funnel fast.


Engage your email list with informational explainer videos or company announcements. Include info about new products or provide helpful tricks and tips to add value for your audience.


Create videos for your website that introduce new visitors to your brand. Incorporate photos or video clips of your team or direct people to where they can find what they need on your site.