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What is brand identity? 1024 684
brand identity

What is brand identity?

What is brand identity?. The terms “brand,” “branding,” and “brand identity” are sometimes treated as interchangeable, but that’s not the case.

  • Brand is the perception of the company in the eyes of the world.
  • Branding involves the marketing practice of actively shaping a distinctive brand.
  • Brand identity is the collection of all brand elements that the company creates to portray the right image of itself to the consumer.

Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.

Before you know what tangible elements you want to make up your brand identity, you need to know who you are as a brand.

Who you are as a brand is made up of a few key elements:

  • Your mission (what’s your “why?”)
  • Your values (what beliefs drive your company?)
  • Your brand personality (if your brand was a person, what kind of personality would they have?)
  • Your unique positioning (how do you differentiate yourself from the competition?)
  • Your brand voice (if your brand was a person, how would it communicate?)

These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.

Social Media Today 1024 743
Social Media

Social Media Today

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.

Start With a Plan

Before you begin creating social media marketing campaigns, consider your business’s goals. Starting a social media marketing campaign without a social strategy in mind is like wandering around a forest without a map—you might have fun, but you’ll probably get lost.

Here are some questions to ask when defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Your business type should inform and drive your social media marketing strategy.

Paid Advertising 1024 643
facebook

Paid Advertising

Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads.

Paid media is an essential component of revenue growth and brand awareness for online businesses.

Paid advertising helps your business grow

Our team of media experts specializes in all forms of paid media, including PPC, Display Advertising, Paid Social and more. Our B2B paid search and media management solutions are focused on maximizing ROI from your media investment in every stage of the buying journey.