Marketing has changed immeasurably with the massive shift to digital marketing. The days of cold calls, the Yellow Pages, and email blasts are behind us.
imageXploria defines digital marketing as follows: Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
Marketing has always been about connecting with your audience at the right time and in the right place. This hasn’t changed. What has changed is that people now spend a huge amount of their time online. You need a digital marketing plan to reach them effectively.
How does Digital Marketing work
At imageXploria we follow a core process when it comes to your digital marketing strategy.
- Attract – The first step is to build up your traffic
- Convert – Next the traffic needs to be converted into a lead.
- Close – Finally the sales team needs to be able to close the lead.
Each part of the process needs to be supported to make sure the digital marketing strategy is a success, and we do this with a plan executed on a monthly basis. At the end of every month we assess where our wins were, repeating them, and we adjust where we feel we can find improvements.