A logo and a color palette alone do not make a brand identity. When designing your identity, you need to create a comprehensive visual language that can be applied to everything from your website to your packaging. Depending on your brand, your needs may be more expansive, but a basic brand identity includes:
- Design System
- Data visualization
- Interactive elements
- Video and motion
- Web design
What Makes It Great
That said, just because you design these elements doesn’t mean they’re effective. A strong brand identity needs to work for everyone, both your internal team (e.g., brand ambassadors, content creators) and the people who will interact with it (e.g., customers). As you embark on the design process, make sure your brand identity is:
- Distinct: It stands out among competitors and catches your people’s attention.
- Memorable: It makes a visual impact. (Consider Apple: The logo is so memorable they only include the logo—not their name—on their products.)
- Scalable and flexible: It can grow and evolve with the brand.
- Cohesive: Each piece complements the brand identity.
- Easy to apply: It’s intuitive and clear for designers to use.
If any of these elements are missing, it will be challenging for your brand team to do their job well.
Grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz.
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing.