Digital Marketing

Digital Marketing 1024 680
Digital Marketing

Digital Marketing

Digital Marketing has changed immeasurably with the massive shift to digital marketing. The days of cold calls, the Yellow Pages, and email blasts are behind us.

imageXploria defines digital marketing as follows: Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

Marketing has always been about connecting with your audience at the right time and in the right place. This hasn’t changed. What has changed is that people now spend a huge amount of their time online. You need a digital marketing plan to reach them effectively.

How does Digital Marketing work

At imageXploria we follow a core process when it comes to your digital marketing strategy.

  • Attract – The first step is to build up your traffic
  • Convert – Next the traffic needs to be converted into a lead.
  • Close – Finally the sales team needs to be able to close the lead.

Each part of the process needs to be supported to make sure the digital marketing strategy is a success, and we do this with a plan executed on a monthly basis. At the end of every month we assess where our wins were, repeating them, and we adjust where we feel we can find improvements.

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Web Analytics

Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages.

Analytics platforms measure activity and behavior on a website, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not. Businesses use web analytics platforms to measure and benchmark site performance and to look at key performance indicators that drive their business, such as purchase conversion rate.

Why Web Analytics Are Important

There’s an old business adage that whatever is worth doing is worth measuring. Website analytics provide insights and data that can be used to create a better user experience for website visitors. Understanding customer behavior is also key to optimizing a website for key conversion metrics. For example, web analytics will show you the most popular pages on your website, and the most popular paths to purchase. With website analytics, you can also accurately track the effectiveness of your online marketing campaigns to help inform future efforts.

How Web Analytics Work

Most analytics tools ‘tag’ their web pages by inserting a snippet of JavaScript in the web page’s code. Using this tag, the analytics tool counts each time the page gets a visitor or a click on a link. The tag can also gather other information like device, browser and geographic location (via IP address).

Web analytics services may also use cookies to track individual sessions and to determine repeat visits from the same browser.