Web Development

Why a Website is Important for your Business 1024 671

Why a Website is Important for your Business

Make a Website. If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

6 Reasons Why a Website is Important

Cost Effective

You know exactly how much your website is going to cost you and it’s ongoings – a brick and mortar store, on the other hand, is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock

Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.


What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.


By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.


Without sales, or selling more than you spend, your business is doomed. By having an online presence you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but that’s a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!


Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in.

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Design for Mobile Devices

Design for Mobile Devices. Our modern world of website design and development is getting bigger. Technology reaches further than ever before. Modern-day mobile gadgets and cellular phones now have the capability to provide exceptional user experiences. In the past, cell phones were only able to  connect people from around the world through voice calls. Now, mobile phones have expanded capabilities and their applications are almost unfathomable.

You can surf the Internet, browse each and every website, check your social networking accounts, play games, stream videos, and much more. Using these smartphones provides a lot of benefits, not only for communication but also through the use of several other available applications.

Now that mobile phones have been upgraded, it’s even more important that your business keeps pace with new developments in the wide world of ever-expanding technology. Since customers now have the ability to browse the Internet using their mobile devices, it’s vital that your website is optimised for mobile gadgets using your Web development and marketing. Lots of website owners have applied this method because they know it will help them improve their branding.

They realize this will provide a great experience for their viewers and visitors. Do you want to be left behind? No!  You can have the same benefits many other companies enjoy. Your website can gain a great advantage over your competitors by applying this simple method.

Although this method provides great benefits, many businesses are facing some issues and problems with it. One of these problems occurs when the website is not well optimised to a mobile gadget. This means that the integration of the site is failing, resulting in a bad experience for the user. This will not help you at all if the user is complaining about your website’s error. Another problem happens when the website in mobile gadgets is overly designed but the original site is not.

To avoid these problems, you need to be smart in having your websites optimized for mobile gadgets.