A strong brand stands out in a densely crowded marketplace. People identify with strong brands, trust them, and believe in their superiority.
Brand strategy and brand architecture are challenges that come with success. A growing company requires new product lines, new services, and may buy or merge with other firms. Economies of scale and goals are critical to all these actions, and your brand and logos are no exceptions.
Without a cohesive brand architecture and brand strategy, your spend on marketing your brands becomes expensive and inefficient. Your digital marketing strategy is hamstrung from the very start as you marketing efforts get tied down in costs and complexities.
Companies with a strong identity – the kind that is backed up by the ability to deliver their promise – tend to win. Quoting a Harvard Business Review article; in a survey of 720 executives, companies that were seen as having a stronger identity outperformed others by 25%. Brand strategy and architecture are business critical.
A Brand Strategy maps out the long-term plan of developing a brand in line with specific goals. At imageXploria we can help you to design, develop and deploy your brand idea.
A strong brand strategy affects so many aspects of your business and connects directly to your consumer’s needs, their emotions, and your competitive environment.
Your brand is so much more than your logo, website, and name. Brands, like people, have personalities, and they can make or break them in the marketplace. As people, we like to be around people with personalities we like, they make us feel good. By the same token, we like to buy from companies with brands that make us feel good.